OUR NEW ICON
In the 45 years of our history, we have collaborated with some of the most relevant icons that have always been linked with our diverse London roots. Following in the footsteps of Kate, Alexa and Cara, the time is now for Dua Lipa. As the face of our Spring-Summer 19 campaign, she is redefining what it means to be an icon with her honest connection to the world around her.
Pepe Jeans, the legendary British denim brand is delighted to announce a new partnership with Dua Lipa, one of the most successful musical artists and style icons of her generation. Following in the footsteps of fashion icons and Hollywood stars, Dua Lipa begins her new role by starring in the Spring/Summer 2019 campaign for Pepe Jeans, photographed by David Sims. The campaign itself is a celebration of the heritage of Pepe Jeans, which was one of the first British brands to bring a distinct fashion perspective to the world of denim in 1973. Dua Lipa is photographed in black and white wearing a range of classic denim pieces. An emphasis on strength, natural beauty and the timeless appeal of denim takes precedent in both the campaign and the collection itself. At 23, Dua Lipa has taken the music world by storm and become a fashion icon for her millions of fans. Dua Lipa and Pepe Jeans are a perfect fit in more ways than one. Both were born in London and have become symbols of idiosyncratic British style.